The box consists of 12 small differentiated boxes. Each box represents an archetype/a personality in a typographic solution. The chocolate’s taste were selected to fit each personality.” Life is like a box of chocolates. For the third year in a row Brandhouse and Bessermachen Designstudio has created a box of chocolates that are to die for. One big and beautiful box contains 12 smaller boxes and each box represents an archetype/personality.